Great ideas grow better together.

We have a lot of ideas at WISIT. Some are for projects we’re already working on, others are for things we might build someday, and a few are probably better left unexplored.

The problem was never coming up with them. It was remembering where we put them.

Notes, documents, random files and conversations aren’t exactly a great system for keeping ideas alive. And when you’re working as a team, simply writing something down isn’t enough. You want to discuss it, improve it and eventually decide whether it’s worth pursuing.

So we started building the kind of place we wished we already had.

We could have created another serious-looking productivity tool with folders, lists and a name that sounds like enterprise software.

Instead, we made SparkPotato.

The spark is that moment when an idea appears. The potato is what you plant, nurture and hopefully turn into something worthwhile. From there, the entire product became its own little farming world.

SparkPotato gives teams a dedicated space for their ideas without trying to become another all-in-one project management platform.

You create an idea, assign it to the right field and ridge, and keep it alongside other ideas connected to the same project. Each field has its own team of farmers who can work on those ideas together.

It’s simple enough to capture a thought when inspiration strikes, but organized enough to find it again when you’re ready to do something with it.

An idea doesn’t have to stay exactly as it was when someone first wrote it down. Sometimes the best part comes afterward, when other people bring their perspectives, suggestions and opinions into the conversation.

SparkPotato is designed around that process. Farmers can contribute to ideas within their fields, work on them together and help turn an initial spark into something more developed.

Not every idea deserves the same amount of attention, and teams need a way to decide what to focus on next.

Farmers can rate ideas using a scale of ten little potatoes, because stars would have been far too normal for this particular product. The highest-rated ones become the sweetest potatoes in the field.

Collecting ideas is only useful if you can eventually decide what to do with them.

SparkPotato lets teams sort through their ideas and use ratings to identify which ones deserve a closer look. Instead of treating every thought as equally urgent, you can see where your team’s enthusiasm is and choose what to explore next.

The point isn’t to turn creativity into a competition. It’s to make sure good ideas don’t disappear simply because something louder came along.

We wanted SparkPotato to feel nothing like the typical productivity software. Rather than filling the interface with corporate blues and serious-looking charts, we built the identity around a pink potato and gave it plenty of personality.

The visual system is deliberately simple: mostly white backgrounds, pink illustrations and accents, with black and light gray keeping everything clear and readable.

The farming concept doesn’t stop at the logo. It runs through the language of the product, giving ordinary interactions their own SparkPotato personality.

When someone contributes to an idea, a farmer has sparked. When an idea earns strong ratings, it’s one of the sweetest potatoes. And when someone leaves the team, they become a retired farmer.

It’s still an idea management app, just one that occasionally reminds you you’re running a potato farm.

SparkPotato started as an internal WISIT idea and grew into a product we’re designing and developing ourselves.

From naming and visual identity to product concept, UX, UI, vibe coding, development and testing, we’re shaping the experience from the first spark onward.

It’s currently in development, which means we’re still growing the farm and figuring out how to make it better along the way.