Good relationships shouldn’t depend on a good memory.
Infinidoo is a relationship-first CRM for service providers and small teams who don’t want important business relationships to quietly disappear.
It keeps track of who matters, tells you what to do next and reminds you when it’s time to reach out.
Great work wasn’t enough.
For years, we focused on doing great work for our clients. Then a project would end, we’d get busy with the next one and months would pass without talking to people we’d genuinely enjoyed working with.
Until, eventually, we needed something. And suddenly reaching out felt awkward.
We’d spent years taking care of the work, but not enough time taking care of the relationships behind it. And we’d missed opportunities because of it.
Infinidoo started there.
So, what’s next ?
Every important contact has a next action.
Call them next month.
Send that proposal on Friday.
Ask how the launch went.
Meet for coffee in three months.
Add the next step once and Infinidoo remembers it for you. When the time comes, it’s there waiting.
You decide what happens next. Infinidoo makes sure it happens.
Not every relationship is a lead .
A lead has somewhere to go.
They might become a client, decide not to, or need another follow-up. Leads get their own pipeline.
A relationship is different.
There’s no deal you need to close. You simply want to stay in touch, with a flow built around maintaining the connection.
Both live in Infinidoo. But they don’t have to behave the same way.
A CRM without the CRM feeling.
Infinidoo isn’t built for a sales department managing thousands of customers. It’s for a designer remembering a great past client, a photographer keeping in touch with their network, or a consultant protecting a promising introduction.
See contacts in one place, scan a business card, keep notes and a complete history, automate follow-ups and see which relationships matter most.
Enough to stay on top of your relationships. Not enough to need CRM training before you can use it.
Serious tool. Less serious-looking.
Business software has a habit of looking like business software. We didn’t see a particularly good reason for that.
Infinidoo is built around warm yellows, oranges and pinks, with bubbles running throughout the visual identity.
Each relationship is its own little bubble—connected to more people, more conversations and more opportunities around it.
The oo forms an infinity loop: a reminder that good relationships don’t really have an end point.
What we worked on.
Naming
An ongoing idea, with the double oo becoming an infinity loop and the center of the identity.
Logo & visual identity
A colorful, friendly identity designed to feel different from traditional CRM software.
UX
Structuring leads, relationships, follow-ups, histories and next actions without unnecessary complexity.
UI design
An approachable everyday interface that still works as a serious business tool.
Testing
Using and testing the product to refine the flows and simplify relationship management.
VIBE
Taking Infinidoo beyond the design and building the working product ourselves.
Built by WISIT. Used by WISIT.
Infinidoo started with a problem we had ourselves. Now it’s a live product built to make sure fewer good business relationships are left to memory.
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