Everything you need to know about any company, made simple.
CompanIQ brings companies, connections, business opportunities and company intelligence together in one digital platform.
Companies can build their presence, share what’s happening, find supply and demand opportunities and explore useful business information. All without jumping between different tools.
A social network built for companies .
CompanIQ started with an ambitious idea.
What if companies had one place where they could present themselves, connect with other businesses, find opportunities and actually understand the data behind them?
A company can create its profile and share news, but that’s only one part of the product.
There’s also business intelligence.
Supply and demand.
Company discovery.
Industry rankings.
Statistics and analysis.
And a lot more behind the scenes.
Our job was to take all of that complexity and make it feel like one product.
Search. Find. Know.
The idea behind CompanIQ found its way into the logo too.
The Q works as a search symbol.
The i stands for information.
And together, IQ became a recognizable element of the identity on its own as connecting the brand with the intelligence and information at the center of the product.
Because CompanIQ isn’t only about finding companies.
It’s about knowing more about them once you do.
A lot of information. Without the information overload .
One of the biggest parts of CompanIQ is IQ BI.
It’s where companies can explore business information and statistics about themselves, other companies and the industries around them.
That means putting a lot of information on screen.
The challenge was making it useful without making it feel overwhelming.
Clear hierarchy, navigation and visual consistency became especially important here. The interface needed to handle complex information while still feeling like the same approachable product as the social side of CompanIQ.
Complex underneath. Simple where it matters.
More than a company feed.
CompanIQ isn’t just somewhere to post company news.
Businesses can also use Find to discover supply and demand opportunities, look for what other companies need and respond when there’s a relevant opportunity.
That creates a different kind of business network.
One where companies don’t just follow each other.
They can actually find reasons to work together.
Real companies only.
If the network is built around companies, knowing who’s actually behind each profile matters.
So company verification became an important part of the experience.
The onboarding needed to keep bots and unreliable accounts out without making legitimate companies feel like they were fighting their way into the product.
It was one of many places where CompanIQ’s complexity couldn’t simply be removed.
It had to be made easier to navigate.
Corporate doesn’t have to mean blue .
CompanIQ deals with serious business information.
That didn’t mean we wanted it to look like every corporate platform that came before it.
We moved away from the predictable business-tech blue and built the identity around purple and grey instead.
Still professional.
Still credible.
Just with a little more personality.
The visual language continues throughout the product, helping social features, business intelligence, company profiles and opportunity discovery feel like parts of the same CompanIQ world.
What we worked on.
Logo
Turning search, information and intelligence into a visual idea through the Q, i and IQ within the CompanIQ name.
Visual identity
Creating a professional B2B identity with enough personality to stand apart from traditional corporate platforms.
UX
Structuring a large product spanning company profiles, social content, business intelligence, discovery, supply and demand, verification and more.
UI design
Creating a consistent interface capable of handling everything from simple posts to information-heavy business analysis.
Website
Bringing the CompanIQ product and its visual language into the public-facing experience.
Development
Taking the product beyond static designs and into development.
Brand guidelines
Defining how the identity works consistently across the product and wider brand.
A lot going on. In a good way.
CompanIQ was one of those projects where making the interface look simple meant doing a lot of complicated thinking behind it.
One platform. Many different ways for companies to find information, opportunities, and each other.
COMPANIQ · Brand & product by WISITLike what you see?
