Blobbio

Your goals could use a little backup.

BrandProduct concept

Blobbio is an idea for a habit-tracking app where goals become missions, your friends can give you a push when you need one, and a crew of strange little space creatures is along for the ride.

No obsession with perfect streaks.
Just a reason to keep going.

Habit tracking from another universe
The feeling

Imagine if you hadn’t stopped.

Learning a language.

Drawing.

Writing.

Running.

Playing an instrument.

Most of us have something we started, did for a while and then quietly stopped doing.

And six months later comes the annoying thought:

Imagine where I’d be now if I’d just kept going.

Blobbio started with that feeling. Not as another app telling you that you’ve ruined a 147-day streak.

But as a small push to do the thing again today. And then tomorrow. And then see where that takes you.

A reason to keep going
Your mission

A goal is more than another checkbox.

In blobbio, a goal isn’t just another item on a habit list. It’s your mission.

You decide where you want to go and what small thing you can do regularly to get there. Your progress becomes part of the journey. Reminders keep the mission on your radar.

And instead of punishing you when you miss a day, blobbio simply tries to get you moving again.

Because missing a day isn’t the problem. Giving up is.

Mission / Space theme
A little backup

Sometimes you need a poke.

An app notification is easy to ignore.

“Did you actually practice today?”

Slightly harder.

Friends, family and other contacts can give you a little poke when motivation disappears. Not to compete with you. Not to protect a streak. Just to remind you why you started.

Sometimes the best motivation doesn’t come from an app. It comes from someone who knows you.

Poking / Contacts
Onboard intelligence

When the humans are busy, there’s M.A.I.K.

Every spaceship needs an onboard intelligence.

Motivational Artificial Intelligence Kit.

M.A.I.K. lives aboard your ship and is there to help keep your missions moving when you need a little extra motivation.

It cannot learn Spanish, go running or finish your novel on your behalf. But it can help make sure you don’t quietly forget that you wanted to.

Meet M.A.I.K.
Your crew

Meet the Blobbs.

You weren’t expecting to fly through the universe alone, were you?

The Blobbs are blobbio’s strange little space creatures. And your crew. They’re not simply illustrations added around a habit tracker.

Destination

Goals become missions.

Home base

Your app becomes your spaceship.

The crew

The Blobbs come along for the ride.

Onboard

M.A.I.K. keeps an eye on things.

Sticking with something becomes a journey through space rather than another checkbox on a productivity app.

Somewhere in the universe

A message from someone else who’s trying too.

Imagine sending a tiny message of encouragement out into the blobbio universe. Somewhere, another person working on their own mission receives it.

You don’t know them. They don’t know you. Just two people somewhere on Earth trying not to give up on something they care about.

The philosophy

No streak anxiety.

Life happens.

You get busy.

You get sick.

You forget.

A perfect streak isn’t the mission. Making progress over time is.

Rather than turning one missed day into a reason to give up completely, we want blobbio to make coming back feel easy.

Your mission is still there. Your crew is still there.

Just get back on the spaceship.

What we’re working on.

Naming

Creating a name for a strange little universe inhabited by equally strange little Blobbs.

Logo & visual identity

Building a cute, weird and playful identity around the characters at the center of the blobbio universe.

The Blobbs

Creating the crew of space creatures that will give the product its personality.

Product concept

Turning everyday habits into missions and exploring motivation through progress, people and playful worldbuilding rather than streak pressure.

M.A.I.K.

Developing an onboard AI companion designed around one job: helping you keep going.

UX/UI

Making starting, tracking and returning to a habit feel simple and encouraging.

VIBE

Turning the blobbio universe into a working digital product.

Testing & development

Still ahead of us as the concept moves from idea to product.

Mission status: preparing for launch.

Blobbio is still at the beginning of its journey.

The universe exists. The Blobbs have arrived. M.A.I.K. is onboard.

Now we just need to build the spaceship.

BLOBBIO · A WISIT PRODUCT

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